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Vanity Fair, October, 100 Years
"For Vanity Fair's October Issue-to honor the magazine's birth 100 years ago, in 1913-sexy was the word as we resurrected a Monroe pose and introduced a new logo (smart, slim, serif!). Not to be outdone by the magazine's stately new font, model Kate Upton channeled screen icon Marilyn Monroe as she pouted and posed with a congratulatory birthday cake for photographer Annie Leibovitz. Happy Birthday, indeed."
The cover shows the model Kate Upton as Marilyin Monroe in honor of the 100 birthday of the magazine. Marilyn Monroe has an special effect to make the cover more glorious and historical. But at the same time the woman expresses something interesting and new. By first looking at the cover she turns the people for example on the streets on to buy the magazine. The neutral and plain background in a dark green color is a big and eye-catching contrast behind the really bright woman with the white cloths and white cake. Also the light is set on the interesting points of the woman like her mouth and decolte.
With the big contrast between the woman and the background and also by how the woman looks like the magazine can manipulate many people to wake their interests and make them buy that magazine.
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